The GEO Visibility blog
Field notes on getting cited by ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — sourced from our own audit pipeline, primary studies, and engine-level telemetry.
What is GEO? A plain-English guide to Generative Engine Optimization
GEO is the discipline of making your brand discoverable, citable, and accurately represented inside answer engines — ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Here's what it is, why it matters, and what changes vs. classic SEO.
What every AI engine actually cites in 2026 — engine-by-engine field guide
Eight studies, 680M+ citations, one tactical table. What ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews each pull from when they answer — and where to invest if you want to be the source they pick.
llms.txt: the honest guide — what it is, who reads it, and whether you should ship one
844,000 sites have adopted llms.txt in 18 months. Zero major AI companies have officially confirmed they consume it. Here's what's true, what's marketing, and exactly what to put in yours if you ship it anyway.
Schema.org for AI search in 2026 — which JSON-LD types still matter after Google killed FAQ rich results
Google deprecated FAQ rich results back in Aug 2023. The schema is still valid and AI engines still benefit. Here's the 2026 hierarchy: which 6 schema types move citations, which ones are vanity, and the one signal sub-1% of sites use.
Content patterns that actually get cited — what 30M ChatGPT responses tell us
The Princeton GEO paper measured +40% citation lift from three specific moves. The Profound 30M-response study found 44% of citations come from the first 30% of content. Here's what the data says about shape, structure, and density — and what to stop doing.
E-E-A-T in 2026 — trust caps, YMYL broadening, and what the Quality Rater Guidelines actually changed
Google's Sept 2025 Quality Rater Guidelines update made Trust the hard cap on E-E-A-T scoring. The May 2024 Content Warehouse leak confirmed siteAuthority is real. YMYL now extends to all competitive queries. Here's how to score yourself.
Why we built GEO Visibility — and how the audit pipeline actually works
Nine analyzers, four AI engines, one ~3-minute audit. A behind-the-scenes look at what the free audit does, why we split the engines this way, and how we keep cost-per-audit under $0.10.
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